Do you know why online shopping has attained massive recognition in India? Why people love to shop right from their homes instead of taking pains to hop around the malls? Well, there are obvious reasons. If online shoppers get benefits like mass customization, global access, specialized stores and improved customer service, what’s the use of wallets then? Although a lot of time was taken to build this online presence for the Indian shopaholics, the increasing number of savvy online users today has brought miraculous changes in the shopping trends.
According to September 2010 reports, a huge number of customers were found to spend considerable time making researches on goods and products prior to buying them. A huge percentage of prudent online shoppers also came up with bright smiles since they were hugely benefitted from stunning discounts and sensational offers.
Online Shopping Trends in India – The Reality
- A minimum of 8 out of 10 Indian consumers will go for online shopping in the following one year.
- Currently, just a little more than 25% of the online users exhaust 11% of their monthly expenditure in shopping.
- Around 71% go for family recommendations prior to shopping online. 64% take recommendations from friends whereas 29% trust on online product reviews.
- At least 50% of the consumers in India depend on the social media sites for making online purchases.
- For buying electronics, Indian consumers mostly rely on online comments and reviews.
- At least 4 out of 10 Indians are likely to share and post links and reviews through social networking sites.
So, it’s crystal clear from the above scenario that online shopping presently is creating wonders and is expected to draw a good percentage of offline shoppers in almost no time.